Skincare for guys has always been tricky, and not just on the technical, "men's skin is different" front - my personal belief is that the factors that contribute to a good skincare regime (e.g. use a good retinol product, which I've blogged about before, use sunscreen, which again I've also blogged about, etc.) are the same, whether the skin belongs to a guy or a girl, because the skin is very similar. The only exceptions are that men's skin tends to be thicker and oilier than women's skin, so brands often have to accomodate this. (And as we shall see in this review, Kiehl's has done a really good job of doing so.)
But beyond that, men's skincare is tricky because men are also surprisingly picky about skincare. It turns out that guys are actually quite hard to win over as skincare users, as a number of company PR and Marketing people have told me at various blogger/press events. Turns out, guys are picky about their skincare in the aesthetic or cosmetically elegant sense - the moment they have to put something on their skin and it feels the slightest bit sticky or oily, or leaves a bit of residue, then most guys will not continue to use it. (I'm sure any woman who has had to purchase skincare for her guy, only to see it go untouched after the first few tries, knows what I mean.) So formulating a skincare that is aesthetically pleasing for the male customer is also important as far as men's skincare is concerned.
Kiehl's Oil Eliminator For Men Skincare Range: A set of three products for a complete guy's skincare regime
So with that said, let's see whether Kiehl's has managed to placate the ever-picky male skincare customer. I think in both cases - formulating for thick, oily skin, and making sure the skincare feels cosmetically elegant - Kiehl's has done a pretty good job. And we'll also get around to talking about that fancy Aerolite/Aerogel technology (exactly what is it, you must be wondering). But for me to explain that more fully, we'll have to start at my favourite place for skincare products - the ingredients list!